Stand Out Where it Counts
Have you found it frustrating when a digital marketing campaign fails to drive the results you’re expecting? With targeted email marketing, you can put the stress to rest. Our email specialists can offer a guaranteed minimum 10% open rate and 2% click rate. This allows you to better forecast campaign expectations.
Combining the reach of email, the power of targeting, and a holistic suite of digital solutions, our campaigns are designed to drive the best possible KPIs for your business. Our team’s strategy is built on three primary tried-and-true tactics:
∎Remarketing Drops
With email marketing, frequency is everything. Remarketing drops allow our team to deploy a second automatic email to targeted inboxes. Depending on your goals, we can remarket to openers, non-openers, clickers, and non-clickers alike. If they received the first email, they can be retargeted for the second!
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∎Email Suppression
With suppression strategies, you can decide to not target certain users. This helps better control the flow of sent messages to only recipients you want to actually reach.
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∎Matchbacks
Matchbacks are the true targeted email marketing powerhouse and are great for measuring ROI and ROAS. We will use matchbacks to match your current customers with those who have received your email. If your CRM system is currently tracking revenue generated from your email lists, we can also determine the actual revenue generated by the ones we send for you!
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What Are the Best Platforms to Run My Paid Social Campaign?We recommend using some or all of the largest four: Facebook, Instagram, Twitter, and LinkedIn. Some may be better fits than others, depending on your business goals. Our experts will choose the ones that are most likely to drive conversions for you.
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What Do I Need to Launch a Campaign with The Lead Experts?We will need access to your existing business accounts on all social platforms where we’ll be delivering ads. If you do not have these accounts already made, we will create them for you.
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How Do I Measure Campaign Performance?Key metrics differ from business to business, based on specific goals. Each of them will be available in a Live Report that we provide on a regular basis.
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What Type of Ad Creatives Do You Use?Depending on the platform, these creative assets may include a variety of static images, image carousels, video, GIFs, and more.
