Run a Single Video Ad Across Multiple Platforms
Today’s sheer volume of video advertising options can feel overwhelming. Which platforms are the best destinations for your ads? Our programmatic video team has done the heavy lifting to eliminate guesswork and ensure your videos are running on quality inventory.
We take a platform-agnostic approach, meaning we will use multiple platforms at once to drive the KPIs you care about. We’re not about trying to drive square pegs into round holes. Each of our expert analysts knows what each platform requires to drive optimal performance.
Platforms We Use
Each campaign is delivered across a whitelist of more than 13,000 domains that our team has manually vetted for quality assurance. The three primary types of platforms that we use to deliver your ads are:
∎YouTube
Also known as the second largest search engine in the world, YouTube will only charge you when a user has viewed your ad for 30 seconds or more. In return, this drives more value and provides highly accurate engagement insights.
∎Pre-roll
Pre-roll advertising delivers to hundreds of sites and can be as highly targeted as the ads you are running in a programmatic display campaign.
∎OTT
One of the fastest-growing digital advertising platforms in the world, over-the-top (OTT) TV has become an outstanding catalyst for campaign performance. With targeting capabilities evolving, you’ll have more opportunities to reach viewers on the biggest screens in the house!
Programmatic Video Targeting Capabilities
∎Site Retargeting
Target those who’ve already visited your site.
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∎Purchase Receipt
Deliver ads to those who have provided emails for purchase confirmations online.
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∎Email Retargeting
Target those who’ve submitted emails to newsletter signups.
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∎Geo-Fencing
Reach qualified leads in specific geographic areas.
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∎Search Behavior
Deliver campaigns to those who are searching for similar keywords online.
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∎Demographic
Serve ads to users with specific demographic traits and interests.
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What Are the Best Platforms to Run My Paid Social Campaign?We recommend using some or all of the largest four: Facebook, Instagram, Twitter, and LinkedIn. Some may be better fits than others, depending on your business goals. Our experts will choose the ones that are most likely to drive conversions for you.
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What Do I Need to Launch a Campaign with The Lead Experts?We will need access to your existing business accounts on all social platforms where we’ll be delivering ads. If you do not have these accounts already made, we will create them for you.
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How Do I Measure Campaign Performance?Key metrics differ from business to business, based on specific goals. Each of them will be available in a Live Report that we provide on a regular basis.
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What Type of Ad Creatives Do You Use?Depending on the platform, these creative assets may include a variety of static images, image carousels, video, GIFs, and more.
