Meeting Your Target Viewers Where They're At
Over-the-top TV (OTT), which is also commonly known as CTV or Connected TV, is the hottest digital video product on the market. Platforms like Hulu and Pluto TV have replaced traditional cable services for many thanks to their on-demand library of high-quality programming.
We leverage these platforms to ensure that viewers are being served ads while viewing programs they are most interested in. This means they encounter your content at a time of peak audience interest!
Why OTT Advertising?
OTT is one of the fastest-growing digital platforms with over 195 million users. Some reasons OTT advertising provides unique value include:
∎Co-Viewing
Many OTT audiences co-view content, meaning multiple sets of eyes on the same ad each time!
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∎Unmatched Value
Unlike more expensive broadcast cable, OTT allows for more direct ad targeting at far more scalable pricing.
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∎100x the Size
We only deliver to the biggest screens in the house. This means your ads can’t be missed.
A Proven OTT Track Record
Since 2017, our OTT Team has established a proven track record and is one of the leading forces in the space. Some of our features include:
∎Experience Delivering 100MM + Commercials
∎Customized Campaigns to Meet Your Needs
∎Human-driven Quality Control
∎100% Big Screen Ad Delivery
OTT Targeting Features
∎Site Retargeting
Retarget to those who’ve visited your website.
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∎Purchase Receipts
Reach viewers who have purchased products in your industry.
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∎Email Subscription
Leverage website newsletter signups to reach those who have engaged with your industry in the past.
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∎Geo-Fencing
Create a digital fence around geographic locations to deliver ads within certain regions most likely to respond to your messaging.
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∎Search Behavior
Use real search engine data to match your ads to user behavior.
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∎Demographic Data
Reach a specific group of people your message is tailored to.
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What Are the Best Platforms to Run My Paid Social Campaign?We recommend using some or all of the largest four: Facebook, Instagram, Twitter, and LinkedIn. Some may be better fits than others, depending on your business goals. Our experts will choose the ones that are most likely to drive conversions for you.
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What Do I Need to Launch a Campaign with The Lead Experts?We will need access to your existing business accounts on all social platforms where we’ll be delivering ads. If you do not have these accounts already made, we will create them for you.
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How Do I Measure Campaign Performance?Key metrics differ from business to business, based on specific goals. Each of them will be available in a Live Report that we provide on a regular basis.
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What Type of Ad Creatives Do You Use?Depending on the platform, these creative assets may include a variety of static images, image carousels, video, GIFs, and more.
